From Corporate Boozer To Successful Business Owner

An interview with Brooke Robichaud, Founder and Host of Sober Biz Babe Collective 

Brooke interviews Carolyn to learn more about how she strted her own business, from being stuck in a mundane 9-5 to trying Dry January, which (spoiler alert) lasted longer than 30 days. In just 3 years she started and completed an MBA and got the courage to escape from corporate and start her own marketing agency. In this interview, we talk about tips for marketing to your ideal customer and the truth about glamorizing alcohol in today’s advertisements.

Takeaways: Social Media Marketing Tips to Connect with your Ideal Customer

1. Know you you’re speaking to – speaking to eveyone is speaking to no one (remember, this can always change!) But niching down will hep you find your ideal customer
2. How you help your ideal customer – what milestones, metrics
3. Provide value on your posts to engage your audience – tips and tricks not just “look at me” content and make them consistent with your business and content pillars (i.e. not too much personal content)

About us

Brooke Robichaud

The Sober Biz Babe is a podcast for sober entrepreneurs who want to build online biz. Brooke Robichaud, the Founder, and Host of Sober Biz Babe Collective is a certified business coach with a background in graphic and web design. She’s here to help you create a thriving business that doesn’t make you feel like crap. She’ll talk about leadership, goal setting, mindset, and how not to burn out while still getting sh*t done.

Carolyn Bunn

Carolyn Bunn is a marketing guru who branched out and started her own consulting business after getting sober brought her the realization that corporate life wasn’t for her. Now she specializes in helping quit-lit authors and coaches promote their books and brands on social media and loves helping female business owners in recovery with marketing their businesses.

You can find her at @itscarolynbunn on Instagram. She offers Instagram coaching sessions on how to make the most of your social media and create a killer bio that converts.